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NISMO celebrates 30 years of maverick engineering

  • Nissan invites the fans to join NISMO's birthday party across the world
  • #30YearsOfMaverick used to bring the 30th celebrations to the digital word

 

YOKOHAMA, Japan - To mark NISMO's 30th anniversary, Nissan is celebrating 30 years of maverick engineering with a week of events around the world including activity at major motorsport events in the U.S. and Europe.

Since 1984, NISMO's engineers have been creating Nissan's unique Japanese performance DNA through a series of maverick performance projects. In its 30th year, the company is embarking on its biggest project yet: the creation of the Nissan GT-R LM NISMO, Nissan's LM P1 challenger.

 

#30YearsOfMaverick begins today on NISMO's 30th birthday in Yokohama, Japan, where the anniversary will be marked by the people who have played a role in the NISMO story. It will then take in world-class motorsport events at the Circuit of the Americas in Austin, Texas and the Nürburgring in Germany.

Nissan is inviting the fans of motorsport to celebrate NISMO's birthday by giving away tickets, via local car clubs and social media, to the events in the U.S. and Germany this weekend: the FIA World Endurance Championship round at the Circuit of the Americas in Texas and the Blancpain Endurance Series season finale at the Nürburgring in Germany.

 

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"Starting from the company's first president, Yasuharu Namba, today's NISMO owes its success to the hard work and sacrifice of our many predecessors," said NISMO president, Shoichi Miyatani. "It also could not have grown to this extent had it not been for the support of all our fans, sponsors and collaborating companies. I would like to thank everyone for all their support throughout the years."

"Since the company's founding 30 years ago, everyone has diligently worked together to build up our success and performance on the race track. As a result of the passion and achievements that come about from this success, 'NISMO' has now become a symbol of Nissan performance.

"We will continue to enhance our technical capabilities, retain our commitment to winning, preserve our pioneering spirit and further enhance the admiration of the Nissan brand. Next year we will be participating in the top category at the Le Mans 24 Hours for the first time in 17 years. I want us, as well as our fans, to head into this new challenge with everything we've got."

  • Wednesday Sept. 17 - Official NISMO 30th Anniversary Party in Yokohama, Japan
  • Thursday Sept. 18 - Press Conference, Circuit of the Americas in Austin, Texas
  • Saturday Sept. 20 - FIA WEC race, Circuit of the Americas in Austin, Texas, USA
  • Sunday Sept. 21 - Nürburgring 1000kms, Blancpain Endurance Series in Germany
  • Monday Sept. 22 - Customer preview of new NISMO roadcar in Nürburgring, Germany
  • Tuesday Sept. 23 - NISMO Nürburgring Experience in Nürburgring, Germany

The celebrations kick off in Japan today with an event at NISMO HQ in Yokohama and a look back at some of the projects that have really caught the attention of the public over the last 30 years.

On Thursday the focus moves to the U.S. where Nissan will hold a press conference at the Circuit of the Americas.

Friday, Saturday and Sunday are all about racing, with the on-track action centered on Nissan-powered LM P2 cars competing in the FIA World Endurance Championship at the Circuit of the Americas in Austin, Texas. Nissan's first two U.S. GT Academy winners, Bryan Heitkotter and Steve Doherty, will also be in action in the Continental Tire SportsCar Challenge.

Meanwhile in Germany, the NISMO Athletes will be fighting for glory at the Nürburgring in the final 1000km round of the Blancpain Endurance Series. They will be looking to wrap up the season with a top result in the Pro-Am class, ending their first season of racing on a high.

On September 22 and 23, Nissan will stage the "NISMO Nürburgring Experience" a special track event at the Nürburgring for its loyal customers who, after learning how to master the Nordschleife, will get a sneak peak into the future of NISMO road cars.

"For 30 years NISMO has committed to projects that people said couldn't be done," said Darren Cox, Global Head of Brand, Marketing & Sales, NISMO. "Nissan and NISMO take risks to drive innovation on and off track. Most of the time these maverick projects come off to great acclaim, but we are also not afraid of failing. That is a real innovation attitude - not just a company strapline. NISMO has always been prepared to push the boundaries over the past 30 years, and we will continue with the same mindset in the future. We have some big challenges on the horizon, including the expansion of the NISMO road car range, the wildly successful Nissan GT Academy program opening in more markets, and of course the challenge of taking on Audi, Porsche and Toyota at Le Mans next year."

 

 

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Contact

Steve Yaeger
Manager, Technology/Environment/Motorsports PR
Office: 615-725-4443
E-mail: steve.yaeger@nissan-usa.com

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  • Sales: (888) 459-4393

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